Web Design & Culture

In darts, hitting the bulls-eye is harder to do than hitting any other part of the dartboard. This is because the bullseye is the smallest target. This same principle can also apply to touch targets on mobile devices. Smaller touch targets are harder for users to hit than larger ones.

When you’re designing mobile interfaces, it’s best to make your targets big so that they’re easy for users to tap. But exactly how big should you make them to give the best ease of use to the majority of your users? Many mobile developers have wondered this, and most have turned to the user interface guidelines provided by the platform developer for the answer.

The work of Chip Kidd spans design, writing and, most recently, rock ’n’ roll. He definitely has the charisma to get ahead in that third field. He is best known for his unconventional book jackets, but he has published two novels of his own: The Learners and Τhe Cheese Monkeys.

Uninterested in design trends and fashions, he often draws inspiration from collectibles and memorabilia. Kidd is now busy creating his masterpiece, a graphic novel born from his lifelong fascination with Batman (he regards himself as Batman’s number-one fan). He has teamed up with comic-book artist Dave Taylor to illustrate the story in an astonishing way, conjuring a Fritz Lang aesthetic with a healthy dose of Kidd’s own sensibility.

After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done business with this organization before, the project was a no-go. My days of effort were wasted. Not entirely, though, because the pain of that loss was enough to drive me to decide that it wouldn’t happen again.

I work at a Web development company and we’ve experimented with proposal writing a lot over the years. We’ve seen the good and the bad, and we have found something better. In this article I will share the pains that we have experienced in the proposal writing process, the solution we adopted, and our process for carrying out that solution. I’ll also give you guidelines to help you know when this solution is and isn’t appropriate.

The Web has entered an era of user-centricity. If businesses are to attract new customers and retain existing ones, they must create websites and apps that deliver intuitive and tailored experiences. Whether you run an online retailer or a not-for-profit community website, the user experience is mission critical.

As a consequence, we have seen a real surge in the need for talented user experience (UX) designers who can help turn vision into reality. How do you attract, recruit and retain UX talent in your business?